“Hungerectomy”


On our way to Chicago on Wednesday I noticed a billboard ad along the toll way.  At first I thought I was misreading it.  Basically it was the logo for a snickers candy bar with the word “hungerectomy” inside, rather than the word snickers.  I can’t recall what it said above the logo, but the message was that if you ate a snickers bar you would lose your hunger.

I’ll be honest, as someone who has had a mastectomy, I don’t understand how you can relate a candy bar craving to anything related to a serious surgical procedure.  I’m not just offended, it actually makes me a bit angry.  I’m angry for anyone who’s had a hysterectomy, a lumpectomy, an appendectomy, an oophorectomy or any other ectomy surgery.

I have gone to sleep knowing that when I wake up I will not be the same person.  A piece of my womanhood would be gone.  I don’t see how anyone could think it would be funny to relate a surgery that would remove something that is dangerous or cancerous to hunger for junk food.  Obviously the person who designed this campaign has not experienced an “ectomy” surgery nor do they know anyone who has gone through this experience.

snickers_ads2

Maybe I need to light’en up.  But I just don’t get it.  Maybe that’s because I’m 4 days out from a reconstruction surgery, I’m in a lot of pain, and yes, I am still a tiny bit angry I’ve had to go through all of this.  It’s not a joke to me. 

What do you think?

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3 thoughts on ““Hungerectomy”

  1. FanFish says:

    It’s just a joke. Along with the rest of the campaign. I’d worry about more important issues than a Snickers advertising campaign.

  2. clergygirl says:

    Oh trust me I do. You obviously have not read what I’ve been through…..lol!

  3. Shana Wartner says:

    Hey Jen,
    I saw that billboard, too, and thought “What the H”?? It’s not only dumb, it borders on insulting. As a person who used to work in the Chicago ad world writing that stuff, I can’t believe the writer, the creative director and the client all thought that line a good idea. AARRGH!!

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